Article by Rebeca Riofrio - British Fashion Council accredited journalist
In the quirky and vibrant neighbourhood of Soho – London, where creativity knows no bounds, a hidden gem awaited those who dared to venture through the doors of a vintage vinyl shop. Stepping inside, we were transported into the captivating world of Justin Cassin, a visionary designer, and the brilliant mind behind his eponymous brand.
Justin Cassin, both founder and creative director, possesses an unwavering commitment to promoting personal style and fostering self-confidence. With a penchant for pushing boundaries and embracing inclusivity, his fashion creations have become known for setting trends, and igniting the imagination of fashion enthusiasts worldwide.
The atmosphere at the show was buzzing with the presence of fashionistas, celebrities, and free-spirited individuals who exuded an effortless coolness. Their infectious energy infused the event with a sense of excitement, creating an unforgettable experience for all who attended.
While the collection predominantly targeted the male demographic, the designs transcended gender boundaries, offering a captivating appeal to all who sought sartorial expression. Striking a harmonious balance between streetwear and formal attire, the models effortlessly paraded down the runway, showcasing Justin Cassin's garments.
With each step, the models revealed a symphony of pattern cuts, showcasing edgy and audacious designs that embodied modernity and an undeniably sexy allure. The juxtaposition of traditional and contemporary elements in each piece exuded a sense of duality, capturing the essence of the modern fashion landscape.
SOME GUESTS AT THE SHOW:
Justin Cassin's attention to detail was second to none. Every stitch and seam seemed to be carefully placed, accentuating the unique features of the models, and celebrating their natural beauty. The synergy between craftsmanship and the wearer's distinct persona was palpable.
As the show reached its climax, the audience was left in awe, their senses tantalised.
Find more information about this designer www.justincassin.com
Thank you for the invitation BFC/LFW and Natalia Cassel.
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